Why Indie?


Since my debut novel, The Call of the Void, was released I have been inundated with questions about it and how it came to be. One of the more frequent queries is: why did I not go the route of traditional publishing? For those not familiar with what ‘traditional publishing’ means, it is the process most people imagine when they think of how one would get a novel from their imaginations to the bookshelves. You get an idea, you work on a novel, you look up publishers and wait for their submissions to open, you send your work out in accordance with the publishers’ various guidelines and you wait 6-8 weeks for feedback. For most aspiring authors, the buck stops there. Either nothing is heard, or a rejection letter is received. For the lucky few, though, their submission gets accepted, they may get paid an advance and the process of editing, cover design, layout etc. begins. About a year later they will be part of the rare elite who see their name lighting up the bookstore shelves. That is traditional publishing.

I went the route of independent publishing, or self-publishing. In other words, the entire process of getting the novel from a concept to a product and into the reader’s hands was either undertaken or managed by me, at my cost.

The advantages of traditional publishing are obvious. You get everything paid for and managed by a team of professionals who have done this for a living for decades. They have everything on hand to make your work a success. Breaking into traditional publishing, though, is extremely difficult. Every aspiring writer knows the famous tales such as how “Harry Potter” was rejected by 12 publishers before getting the nod. “Twilight” and “Lord of the Flies” were rejected 20 times apiece. Very few submitted works get accepted for publishing and few of those go on to become a commercial success. The guidelines for what gets accepted and what does not are often not clearly defined or completely arbitrary. To illustrate this point a fan recently sent a sample of a Nobel Prize winner from the 1980s to 19 publishers, 12 of which rejected the book outright while the others never replied. Also, unless you are a big-name author the publisher will still expect you, the author, to do most of the legwork in terms of promoting yourself. And, of course, the percentage of the sale which actually goes to the author is very low.

Self-publishing, on the other hand, can be done by anyone. Platforms such as Amazon and Kobo have helped the cause. The availability of an accessible platform has greatly increased the visibility of self-published authors and some are finding commercial success through a combination of great content, canny use of social media and marketing tools such as mailing lists.

The pros and cons aside, when it became apparent that The Call of the Void was going to be something I’d actually want people to read I had a choice to make. Initially I was bent on breaking into traditional publishing. I would make my submissions, bide my time and wait patiently for the inevitable slew of rejections before someone recognized my worth as a writer and accepted my draft. I thought that being accepted by a traditional publisher, preferably a big one, would be the only way I could consider myself a legitimate author. The South African market has a very limited capacity for the number of books published in a year, and first-time authors are generally put at the bottom of that pile. The barrier to entry is very high, and I have a product which does not fit into any of the most popular (commercially, that is) genres of fiction. Unless I was very lucky I would likely wait years, if it ever happened, before receiving an offer.

With the above in mind I began to look at the prospect of self-publishing in a new light. After a significant amount of research, it looked like self-publishing was the most viable way to get a share of a growing market and would allow me to get my work out there into the world without the long and pointless wait. I started to look at what was available on the bookshop shelves, and this also gave me some encouragement. Self-publishing may have a reputation for poor quality, but the big guys are by no means immune to mistakes and errors of judgement. Looking at some of those books I knew I could make something which at least looked the part. So, I made my decision.


Thankfully a team of seasoned readers could help me along the way with proofreading and editing, as well as thoughts and suggestions on the plot as it unfolded. A professional graphic designer was able to assist me and give me thoughts on my layout and design a colleague familiar with publishing was able to give me sage advice as to the ins and outs of printing. Armed with a lot of fresh knowledge and 67,833 freshly written and edited words I got it done. 

The Call of the Void is Printing!


It is finally happening! The Call of the Void has been sent to the printers and it will be ready next week!


Obviously, this is a dream come true for me, but it brings with it some serious challenges as well. A lot of people are asking about where and when they can purchase their copies and this is something I cannot answer just yet. If you know me, feel free to book a copy from me directly. Otherwise, standby for further details in the next week. The best place for this is via my newsletter, which you can sign up for here, or check out my social media pages.


The first print run is 100 copies, all of which will be signed and numbered. This is a very limited run and those copies will go very quickly, so make sure you act quickly as well.


To book a copy email orders@jaydenking.co.za and we’ll get in touch.


Thank you again for the fantastic support and I hope you will love the book as much as I have loved writing it.

The Call of the Void – Coming Soon!

Coffee Table Tablet Mockup

Since I was a young lad I wanted to be an author. I wrote short stories and novellas (and dreadful poetry) for years in high school, and then more or less threw in the towel when I joined the military. I still wanted to write but fear made me want to give up almost as soon as I started. Fear and the pessimistic outlook that I would most likely never see my project through. I decided it was because I did not have the theoretical background that ‘real’ writers had. So I studied part time, got a degree in Creative Writing, then a post graduate in English Studies, and the excuses were up.


In November I came across a project called NaNoWriMo (National Novel Writing Month) which is an initiative to encourage aspiring authors to get writing. The aim is to begin writing at the beginning of November and complete 50,000 words by the end of the month. I only discovered this whole thing somewhere around the 4th, so I was already late to the game. I knew that something like this was the kick up the butt I needed to finish something. Yes, I was a late starter, so I knew I had to graft. I also knew that failing in this would be a psychological blow from which my confidence as a writer would never recover. So I started.


But what to write? I had a few projects in the back of my mind, story line concepts that I would ‘get around to one day’, but none of them excited me right now. I would have to start fresh. I have really been enjoying alternate history lately, so I tossed around a few ideas, looked into the market a bit to try find a niche which had not been overdone, and found it: a post-apocalyptic story set in the First World War. The story of one man who wakes up and finds that everyone else is either dead or disappeared. It had challenges, but it interested me. It also gave me a chance to use my own skills and knowledge, as a military pilot and historian, to give the story unique insight. After a few days writing I was hooked and couldn’t stop. I hit my 50,000 word goal and kept writing.


Now, I knew that there was no ways I was going through all this effort to not publish it, especially as positive feedback from my first draft beta readers began to come in. After a lot of thinking and talking to other people writing in similar genres I decided self-publication under my own imprint was the best option. The genre was just not well enough represented where I’m from to consider any other option. The more I look into it, though, the happier I am with my decision. I am looking forward to my journey as an indie-author, starting with this novel.


And, so, I am proud to announce my first novel: The Call of the Void – a post-apocalyptic novel of the Great War. It is the story of one man’s attempt to find himself and his home after the ‘war to end all wars’ lived up to its name. It will be available for pre-order soon on Amazon and will be released as an e-book and print book via Amazon KDP. I will also be doing a limited print run of paperbacks, so contact me if you are interested in getting your hands on one of those.


Thank you for being part of this journey with me!